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WANSA Custom Packaging Solutions
WANSA Custom Packaging Solutions

Custom Packaging Solutions

Premium quality packaging tailored to your brand. From cosmetic boxes to luxury rigid packaging, we deliver excellence since 2010.

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What Is the Best Monthly Makeup Subscription?

August 20, 2025

What Is the Best Monthly Makeup Subscription?

You scroll past endless ads. Each box claims to be “the one.” You open five tabs and still feel lost.

The best monthly makeup subscription balances personalization1, value2, and ethics—so you get products you’ll actually use.

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I have tested, opened, and gifted dozens of boxes since 2010. Below, I rank the top choices so you can pick once and smile every month.

Which Makeup Subscription Is the Best?

You want one clear winner.

The best overall is Ipsy for its hyper-personalized Glam Bag, followed by BoxyCharm3 for full-size value2, Allure for prestige picks, and Kinder for clean beauty.

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Quick Comparison

Box Price Sample/Full Ethical Filter Best For
Ipsy Glam Bag4 $13 5 deluxe Partial Tailored picks
BoxyCharm3 by Ipsy $28 5 full-size Partial High value2
Allure Beauty Box5 $25 6 mix No Prestige brands
Kinder Beauty Box6 $25 5 mix Vegan & cruelty-free Clean lovers

What Is Sephora's Monthly Box Called?

You see Sephora everywhere but can’t spot the subscription.

Sephora’s monthly box is called the Sephora Play! Box7 (now evolved into “Sephora Favorites” kits released quarterly).

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Play! was retired in 2020. Sephora now drops themed “Favorites” sets every quarter. These kits are curated, not personalized, and sell out fast.

What Is the Best Style Subscription Box?

You crave fashion, not just makeup.

The best style box is Stitch Fix8 for its AI-plus-stylist curation, followed by Trunk Club for premium brands.

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Style vs Beauty Boxes

Type Focus Return Policy
Stitch Fix8 Clothing & accessories Keep what you like
Trunk Club High-end fashion 5-day try-on
Ipsy Beauty only No returns

What Is the Most Popular Type of Subscription Box?

You want the crowd’s choice.

Beauty and grooming boxes remain the most popular subscription category, followed by food and pet boxes.

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2024 Popularity Snapshot

Rank Category Example
1 Beauty Ipsy
2 Food HelloFresh
3 Pet BarkBox
4 Style Stitch Fix8

My Insight: How to Choose Your Perfect Box

1. Best Overall & For Personalization: Ipsy

Ipsy is the undisputed king of personalized beauty subscriptions. Its system is built around a detailed “Beauty Quiz” that tracks your preferences for products, brands, shades, and frequency.

2. Best for Full-Size Products & High Value: BoxyCharm3 by Ipsy

Originally its own company, BoxyCharm3 was famous for offering an incredible value2 with all full-size products. It has since merged with Ipsy, combining its high-value2 model with Ipsy’s superior personalization1.

3. Best for Prestige & Editor-Curated Picks: Allure Beauty Box5

This box is curated by the editors of Allure magazine, which means you get access to expert-vetted, on-trend, and often luxury products.

4. Best for Clean & Cruelty-Free Beauty: Kinder Beauty Box6

Founded by animal-rights advocates, Kinder Beauty is strictly focused on providing products that are 100% vegan, cruelty-free, and “clean” (free from parabens, sulfates, etc.).

Final Recommendation

  • If you want to dip your toes in and get things tailored to you: Start with the Ipsy Glam Bag4.
  • If you want the best bang for your buck and full-size products: Go straight for BoxyCharm3 by Ipsy.
  • If you care more about brand names and expert recommendations: Choose the Allure Beauty Box5.
  • If ethics are your top priority: The Kinder Beauty Box6 is your perfect match.

Conclusion

Match the box to your value2s and budget, then let the monthly surprise remind you why beauty is fun.

My Role

About me

Brand Name: Wansa Packaging
Slogan: Cosmetic box manufacturer
Website: www.wansapackaging.com

Our Mission:
Custom printing and packaging turn-key service manufacturer

About me:
WANSA has been providing custom packaging10 and printed products since 2010. We believe every business deserves affordable, high-quality branded packaging. Let us handle your packaging needs while you focus on growing your business.

What We Offer
We assist businesses with customized packages and Printing service.
Our custom packages include cosmetic boxes, liquor boxes, Luxury packaging, Rigid box, gift boxes, Product boxes, bags.

The packages are designed with sturdy materials to keep your products intact during transit. With our gift boxes and product boxes, you will give your customers a classy, prestigious, and luxurious feel.

At WANSA, we also provide businesses with marketing materials like brochures, catalogs, booklets, etc. Our team of qualified designers will give you the perfect marketing materials for your brand.



  1. Explore how personalization enhances your subscription experience and ensures you receive products tailored to your preferences.

  2. Learn how to assess the true value of subscription boxes to ensure you're getting the best deal for your money.

  3. Find out why BoxyCharm is renowned for its full-size products and exceptional value.

  4. Discover the unique offerings of the Ipsy Glam Bag and why it's considered the best overall subscription.

  5. Get insights into the prestige brands and expert-curated selections in the Allure Beauty Box.

  6. Explore the advantages of selecting a vegan and cruelty-free beauty box like Kinder Beauty.

  7. Learn about the evolution of Sephora's subscription offerings and what they provide now.

  8. Discover how Stitch Fix combines AI and stylist expertise to curate personalized fashion boxes.

  9. Find out which subscription box categories are trending and why beauty remains at the top.

  10. Explore how custom packaging can enhance your brand image and improve customer satisfaction.

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