The Most Creative Things Happening within Luxury Packaging Companies

The evolution of established brands, like L’oreal, Estee lauder , and General Mills all contain numerous design changes. In our current society, an emphasis is being placed on sustainability and technological leaps. Luxury packaging must include new solutions to problems and effective branding.

There are numerous creative packaging companies out there, some familiar and others unknown. These are the very best ideas we have seen in action.

COOL PAD

When it comes to branding and evolving designs, Nike is at the forefront. Their popular running shoes have given new meaning to comfort and organic design. The Nike Air line of shoes contains this simple, yet ingenious, innovation in packaging in its name: air.

Rather than shipping their shoes in your typical padded shoebox with paper, peanuts, or plastic bags, they did something different. Nike placed their Air shoes inside an air-filled bag. By shipping in an inflated airbag, Nike has reached Inception-level branding.

 Cosmetic Company

This next packaging company is going to lead the next wave in sustainable luxury packaging. The company “method” is upping the ante on recyclable packaging. They’re sourcing their packaging materials directly from the oceans.

You know, the same oceans that are so inundated with plastic that there’s a plastic island the size of Texas floating around. This level of recycling is twice as attractive as your basic blue bin brand of recycling. Look for method’s “ocean recycled” packaging tags in the near future.